Marvel Comics enters the superhero romance novel game

Saw this article this morning:
http://tv.yahoo.com/news/marvel-comics-goes-fifty-shades-line-romance-novels-050000802.html

To summarize, Marvel and Hyperion Publishing have entered into a deal to put Marvel's super-heroines (Rogue and She-Hulk) into their own romance novels.  I was excited about this possibility until I read the fine print and saw that Rogue's was going to feature some guy named "Jame."  What the hell is a "Jame?"  What about GAMBIT?  I haven't followed their relationship for decades to see some person named "Jame" step in and ruin it.  Nope.  I think I'll skip that book, thank you very much.